As a marketer,it is important for you to invest a good amount in your business’s startup. This investment should not only be on your product or service but also in your marketing. If you do not invest in your product or service’s Marketing, the quality of your product and the sweat and tears you put into your business will not matter. I cannot emphasize this enough, you need to improve your online businesses and Here’s why.
The competition in the e-commerce market is insane. Millions of products are available online at all times on different websites, apps, Instagram and Facebook pages, etc. Thousands of vendors are offering products that you have, too. They might even have better products than you at a better price. You need something that keeps you aside, that makes you stand out from your competitive market. If your products are being perceived before the customer scrolls through other alternates, there are high chances the customer will buy your content instead.
For better sales, you must have a great digital marketing campaign. The go-to digital marketing strategy for e-commerce marketers is Search Engine Optimization.
What is SEO, and how is it beneficial for me?
As an e-commerce marketer, you must already be aware of the concept of SEO. Search engine optimization is the most preferred form of marketing to optimize your product’s ranking on search engines such as Google and Bing organically. This is best done with the help of an agency that excels in Digital marketing and its types. Google SEO ecommerce with First Page has by far the best customer reviews. SEO is the best way to promote your products as it organically lets your ranking grow on search engines.
SEO boosts your product’s visibility and organically makes it move up the pages, so it can be visible to the target audience. The question is, is SEO really that important?
- Increases traffic.
The main purpose of SEO is to increase traffic to your website. Increased traffic means increased potential customers.
- Increased visibility.
With better visibility, more surfers are inclined to click on your website. Keywords intertwined in your website are most likely to boost the visibility of your webpage and hence increase impressions and interactions on your website.
- Brand awareness.
For a brand to truly flourish, brand awareness is a major key. As a small business, it is unlikely that a customer will directly search your brand by its name on a search engine. If you have a good Search Engine ranking on SERP, your brand awareness is increasing. Even if a customer is not tapping on your link, they are becoming aware of what your brand has to offer. SEO also optimizes your website’s working speed so the customers who visit the website can have an easygoing experience.
- High ROI rate.
SEO promises a great Return on Investment Rate. Statistically, SEO offers a 14.9% close rate while other means such as emails, print media, etc. ensure a 1.7% closing rate. Sellers believe SEO to be a much better advertisement strategy as it is organic and promising.
SEO is the most effective form of digital marketing. You are targeting a surfer who has already searched keywords related to your products. That means they are specifically interested in what you have to offer. When SEO further boosts your position on SERP, there are high chances that users will buy your product or services. SEO is also much more budget friendlier than Google Ads and paid promotions on Google.